Pens.com marks 60 years with customer promos and global expansion milestone

Pens.com is celebrating its 60th anniversary with promotions for customers, internal events for employees, and a look back at six decades of growth from custom pens to a global branded merchandise business. The company says the milestone underscores its push to keep investing in products, customization and customer experience.

Why it matters: - Pens.com is using its 60th anniversary to highlight its role in helping businesses market themselves through personalized merchandise. - The celebration also signals that the company wants to keep growing in digital customization, product expansion and customer service. - The anniversary promotions give customers a direct incentive to engage with the brand during the 60-day campaign.

What happened: - Pens.com is celebrating 60 years in business across August and September with internal employee events and external customer promotions. - The campaign includes up to 20% off a sitewide anniversary sale, multiple $250 swag giveaways, free Design Wrap templates and an appreciation video. - The company was founded in 1966 as National Pen and has since expanded into a branded merchandise business serving millions of customers in 22 markets. - Pens.com says its anniversary timeline and video are available on its website at the company’s anniversary page. - A social media link included in the release points to Pens.com on LinkedIn.

The details: - Pens.com started as a custom pen provider and now sells thousands of customizable products, including pens, bags, drinkware, stationery and apparel. - The company opened its first international office in Dundalk, Ireland, in 1987. - Pens.com became the world’s largest mail-order manufacturer of personalized writing instruments in 1993 and expanded into drinkware and stationery. - The company crossed 1 million active customers worldwide in 1996. - Pens.com joined Cimpress in 2016, which the company links to advanced technology and broader personalization capabilities. - From 2017 to 2020, the company added more products and expanded its global Customer Care Team. - In 2023, the company rebranded from National Pen to Pens.com to reflect a more digital-first experience. - Pens.com says it now operates more than 11 facilities across North America, Europe, Africa, Australia and Asia. - Pens.com is a National Pen brand and a Cimpress company listed on Nasdaq under CMPR.

Between the lines: - The anniversary is both a celebration and a brand-positioning move. - Pens.com is framing its history as proof that personalized promotional products still matter in a digital marketing world. - CEO Bryan Kranik tied the milestone to future investment, saying the company plans to keep adding new products, enhancements and services. - The multilingual customer thank-you video and employee spotlights point to a company trying to emphasize global reach and internal culture, not just sales.

What's next: - Pens.com says it will keep investing in technology, customization, product innovation and customer experience. - The company also says it will continue helping business owners build brands and connect with customers in the years ahead. - Kranik said the company is still focused on the opportunity ahead and is “just getting started.”