FlowerShopping.com urges early holiday flower orders

FlowerShopping.com is telling shoppers to order ahead of Thanksgiving, Christmas, Hanukkah and New Year’s to secure better selection and delivery windows. The family-owned florist says holiday demand often fills capacity before the holiday itself, making advance ordering the safest way to lock in a fresh arrangement.

Why it matters: - Holiday flower demand spikes fast, and late ordering can mean fewer choices or no available delivery slots. - Early ordering gives shoppers a better shot at preferred arrangements, delivery dates and sizes. - The company is trying to steer customers away from last-minute holiday bottlenecks before peak volume hits.

What happened: - FlowerShopping.com, a family-owned online florist operating since 1910, is encouraging customers to plan ahead for the holiday flower delivery season. - The company is preparing for its highest order volumes of the year as Thanksgiving, Christmas, Hanukkah and New Year's approach. - FlowerShopping.com says early orders get the best selection and the most reliable delivery windows.

The details: - Holiday demand typically surges for Thanksgiving centerpieces, hostess arrangements and Christmas designs with roses, carnations and seasonal greenery. - Order capacity is often reached before the holiday itself, sometimes a day or more in advance. - Customers who order several days early can avoid that cutoff and secure popular arrangements before they sell out. - FlowerShopping.com recommends that shoppers browse early, choose a delivery date at checkout and let the timing work itself out. - Orders placed online can be scheduled for any future date at checkout. - Each arrangement is designed fresh on the delivery day, not in advance. - Advance ordering does not reduce freshness, and it helps ensure the order is secured before peak demand arrives. - The seasonal catalog includes traditional holiday arrangements in reds, whites and greens. - The catalog also includes Thanksgiving centerpieces, poinsettias, blooming plants and gourmet gift baskets. - Add-ons such as chocolates and personalized card messages are available on every order. - Arrangements come in multiple sizes to fit a range of budgets. - FlowerShopping.com serves customers across the United States and Canada. - Same-day delivery remains available on the full catalog for qualifying orders throughout the year. - The company says advance ordering is the most dependable choice for major holidays.

Between the lines: - The holiday push is as much about managing fulfillment as it is about sales. - By emphasizing fresh-on-delivery arrangements, FlowerShopping.com is trying to reduce any concern that earlier ordering means older flowers. - The message also nudges shoppers toward planning ahead for a category where timing directly affects availability. - The president of FlowerShopping.com said, "The holidays are when flowers do their best work, and they are also when timing matters most." He added that the company sees thoughtful gifts delayed by a few days of hesitation and advises customers to place the order now and choose the delivery date. - The president said the flowers will be arranged fresh either way, and the difference is peace of mind.

What's next: - FlowerShopping.com expects order volume to build as the holiday calendar compresses into a few weeks. - Shoppers can browse the full holiday collection at flowershopping.com, with online ordering open 24 hours a day. - Advance buyers are likely to have the widest selection and the best chance of securing preferred delivery dates before capacity tightens.

The bottom line: - For holiday flowers, the company’s message is simple: order early, pick a delivery date and avoid the rush.