Excel Tire Gauge lands exclusive tire inflation deal with EG America

Excel Tire Gauge will supply digital tire inflation equipment across EG America’s more than 1,500 convenience store and fuel locations in 30 states. The deal expands access to tire pressure services for drivers and deepens Excel’s footprint in convenience retail.

Why it matters: - The partnership puts digital tire inflation services in front of drivers at one of the largest convenience store and fuel networks in the U.S. - EG America customers can check and adjust tire pressure during an everyday stop, which can make routine vehicle maintenance more convenient. - The deal also expands Excel Tire Gauge’s reach across multi-location convenience retail operators.

What happened: - Excel Tire Gauge was named the exclusive tire inflation equipment provider for EG America. - The nationwide partnership covers EG America’s more than 1,500 convenience stores and fuel locations across 30 states. - EG America’s portfolio includes Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Sprint, Tom Thumb and Turkey Hill.

The details: - Excel Tire Gauge will place digital air calibration equipment at EG America’s high-traffic convenience stores and fuel locations. - Depending on the location and equipment setup, Excel air machines offer branded digital precision calibration to .05 PSI, cashless and coin payment options, weather-resistant stainless-steel construction, high-volume design and user-friendly access. - Excel Tire Gauge says its equipment is designed to improve the appearance, reliability and profit of the forecourt. - The company says it also provides remote equipment monitoring for location managers and multiple equipment configurations for different sites and business models. - Excel Tire Gauge was founded in 1999 and is headquartered in Warwick, Rhode Island. - The company says it has more than 180,000 machines installed across North America. - Excel Tire Gauge offers solutions ranging from free-air systems to paid-air machines and customized programs for multi-location operators.

Between the lines: - Convenience retailers are broadening the forecourt beyond fuel by adding services that support speed, payment flexibility and vehicle care. - The partnership gives EG America another reason for drivers to stop at its locations while giving Excel a larger platform in a category built around repeat traffic. - Roger Audette, vice president of AirExcel at Excel Tire Gauge, said the goal is to make air service simple, reliable and consistent for operators and customers.

What's next: - Excel Tire Gauge will roll out equipment across EG America’s network and support the program over time. - The company expects the deal to strengthen its growth with national and multi-location operators. - More information is available on Excel Tire Gauge’s website and AirExcel’s website. - EG America information is available on the company’s website.