Reinke launches Beyond Irrigation podcast

Reinke launched a new podcast today called Beyond Irrigation to spotlight the people, ideas and trends shaping agriculture beyond the field. The show debuts ahead of Husker Harvest Days and will cover topics from technology and sustainability to the personal stories behind farm operations.

Why it matters: - The podcast gives Reinke a new channel to reach growers with practical conversations about farming challenges and opportunities. - Beyond Irrigation broadens the discussion beyond equipment and irrigation to include technology, efficiency, sustainability, productivity and the future of farming. - The launch comes as growers are looking for information that can help them make better decisions for their operations.

What happened: - Reinke launched the podcast “Beyond Irrigation” today. - Reinke is sponsoring the show. - The podcast is designed to explore the people, challenges and innovations shaping agriculture. - Chris Roth, president of Reinke, said the show is meant to bring important agriculture conversations directly to growers. - The podcast is hosted by Reinke team members Jake Beam and Sabreana Wit. - Beam and Wit bring more than 50 years of combined experience in irrigation technology. - The first episode will feature Nate Freitag of Free Day Popcorn.

The details: - Each episode will focus on topics relevant to current farm operations. - Irrigation will remain part of the conversation, but the show will also cover broader industry issues. - The podcast aims to help listeners ask questions, learn something new and uncover the stories behind people in agriculture. - The debut is timed for Husker Harvest Days, which is described as the world’s largest irrigated farm show. - Husker Harvest Days is also a longstanding place for growers to explore new technologies and connect with others in agriculture. - The first episode will share how Freitag’s family farm changed when it began growing a specialty crop. - The episode will also cover surprises the family encountered along the way. - Episodes are available on Reinke.com, YouTube, Apple Podcasts and Spotify. - More information is available at Reinke’s podcast page. - Reinke Manufacturing says it has hundreds of dealers in more than 40 countries. - Reinke Manufacturing is the world’s largest privately held manufacturer of center pivot and lateral move irrigation systems. - The company has been family-owned since 1954 and is headquartered in Deshler, Neb. - Reinke says its products and technology are designed to increase agricultural production while providing labor savings and environmental efficiencies. - Reinke says it was the first to incorporate GPS, satellite-based communications and touchscreen panel capabilities into mechanized irrigation system management.

Between the lines: - The podcast extends Reinke’s brand into media and thought leadership, not just irrigation hardware. - The timing around Husker Harvest Days suggests Reinke wants to meet growers where they are already paying attention. - Featuring a specialty-crop farmer in the first episode signals a focus on real-world farm transitions, not only technology.

What's next: - Reinke will continue releasing new episodes on the major podcast platforms. - Listeners can subscribe and follow future conversations with growers and agriculture voices. - The show will likely expand the mix of topics beyond irrigation as it builds an audience. - Growers can follow along at Reinke’s podcast page.