RedBuilt launches redesigned website with AI chatbot and RedSpec Next

RedBuilt has launched a redesigned website aimed at helping architects, engineers and contractors find engineered wood product information faster and connect with the right local representative. The update adds RedSpec Next, an AI chatbot and a streamlined path to regional sales support.

Why it matters: - RedBuilt’s new site is built to cut the time design and construction teams spend searching for technical data, comparing product options and waiting for a response. - Faster access to span tables, specifications and local support can keep projects moving during early design and jobsite coordination. - The launch is aimed at architects, engineers and contractors working on commercial and industrial construction.

What happened: - RedBuilt launched a redesigned website at redbuilt.com on September 16, 2026. - The site restructures how users find product information, size and specify engineered wood framing, and contact the RedBuilt representative for their region. - The redesigned site is live now, and RedSpec Next is available through the Resources section. - Existing customers can still access the customer portal from the site header.

The details: - RedSpec Next is the new product sizing tool for engineered wood specifications. - Users enter spans and loads, and the software runs a best-systems analysis across the RedBuilt product line. - The tool identifies the most economical option that still meets structural requirements. - RedSpec Next keeps work organized by project, so users can revise loads or spans without restarting the analysis. - The chatbot answers plain-language questions about depths, spans, allowable loads, fire assemblies, installation details and product resources. - The chatbot pulls answers from RedBuilt’s published technical documentation and links to the underlying resources. - The chatbot hands off to the sales team when human judgment is needed. - Search has been rebuilt to surface more relevant results across products, technical guides, BIM objects, AutoCAD details and case studies. - Navigation, page structure and mobile performance were reworked to shorten the path from a general question to the right document. - The site was tested on phones and tablets as well as desktop browsers. - The redesign adds more contractor guidance on installation considerations, trade coordination and how engineered wood framing fits into sequencing and schedule. - The new site reorganizes RedBuilt’s product line around how professionals search for it, including hybrid mass timber, open-web trusses, Red-I joists, laminated veneer lumber, prefabricated wall panels, glulam beams, roof and floor systems for offsite construction, and concrete forming and shoring. - RedBuilt operates design centers in Boise, Idaho; Chino, California; Delaware, Ohio; and Hillsboro, Oregon. - RedBuilt has manufacturing plants in Chino, Delaware, Hillsboro and Stayton, Oregon. - The Build With Us section lets contractors submit basic project details and location to reach the technical sales representative covering that territory.

Between the lines: - The redesign reflects a broader shift toward self-serve technical support in construction, where teams often need fast answers outside normal business hours. - By tying project-based software, search, chatbot and rep routing together, RedBuilt is trying to reduce friction at the point where design questions become purchasing or specification decisions. - The emphasis on mobile testing suggests the company expects much of the traffic to come from jobsites and field teams, not just office users.

What's next: - RedBuilt plans to add more product content, case studies and technical resources to the site throughout the year. - The company says the new rep-routing process should shorten the time between a contractor’s first question and a first conversation with the right sales contact. - RedBuilt expects RedSpec Next and the chatbot to handle more routine questions while sales staff focus on higher-value support.

The bottom line: - RedBuilt is betting that faster self-service tools and simpler local contact routing will make its engineered wood products easier to specify and adopt.