Swim Week of the Palm Beaches returns to Amrit Ocean Resort in September 2026

Swim Week of the Palm Beaches will return Sept. 25-27, 2026, to Amrit Ocean Resort on Singer Island for its third year, bringing runway shows, wellness programming, VIP events and 21 designers to Palm Beach County. The event is expanding with Mark Becker’s NEWLIFE Expo, global live streaming and charitable support for USA Diving and GenBlue.

Why it matters: - Swim Week of the Palm Beaches is positioning Palm Beach County as a destination where fashion, wellness and luxury hospitality intersect. - The 2026 event expands beyond runway shows into wellness, fitness, live streaming and charitable partnerships, broadening its audience and its local impact. - The event also creates a platform for designers, models, brands and businesses in Palm Beach County and beyond.

What happened: - Swim Week of the Palm Beaches will return Sept. 25-27, 2026, for its third consecutive year at Amrit Ocean Resort on Singer Island. - The three-day event will be produced by The Biz Angels and V&T Events Co. - Programming will include runway shows, wellness activations, curated vendors, VIP experiences, networking opportunities and luxury lifestyle events. - The weekend will feature 21 U.S. and international designers. - Featured collections include Capristan, Whipped Cream Swimwear and a special collaboration with Miss USA Official Sponsor Heat Swim. - Media personality and entrepreneur Gloria Govan and NFL legend Lorenzo Neal will co-host the VIP Lounge Experience on Friday, Sept. 25. - MLB Hall of Famer Frank Thomas will make a special appearance. - For more information, visit officialswpb.com.

The details: - Saturday and Sunday programming will include Mark Becker’s NEWLIFE Expo, described as America’s longest-running longevity and wellness summit. - The expo will bring together voices, experts, brands and innovators focused on longevity, wellness, personal development and conscious living. - Wellness activations will come from Coffee & Vibes and Bounce & Beats. - Evening runway presentations will showcase swim, resort and fashion collections inside Amrit Ocean Resort. - The event will also be livestreamed for the first time through a partnership with The Big Eye Network, extending select moments to a global audience. - The event will support U.S. Olympic Diving through USA Diving. - The event will also support GenBlue, a nonprofit focused on aquatic literacy, accessible swim education, lifeguard development and trauma-informed training. - Additional designers, sponsors, special guests and programming will be announced before the event.

Between the lines: - Swim Week is trying to differentiate itself from traditional swim week events by leaning into wellness, luxury and Palm Beach lifestyle. - The global livestream signals an effort to build reach beyond South Florida while preserving the event’s in-person luxury appeal. - The charitable partnerships tie the fashion event to water safety and athlete development, adding a community-facing purpose. - Co-founder Victor Concepcion said the third year represents the event’s biggest vision yet and was designed to bring fashion, wellness, hospitality and the Palm Beach lifestyle together under one roof.

What's next: - Organizers will release more details on designers, sponsors, special guests and programming ahead of Sept. 25-27, 2026. - The event will continue building out its mix of fashion, wellness and lifestyle experiences as the date approaches. - The global livestream partnership with The Big Eye Network gives Swim Week a path to expand its audience beyond Palm Beach County.

The bottom line: - Swim Week of the Palm Beaches is growing into a broader luxury lifestyle event, with fashion still at the center but wellness, charity and digital reach now part of the pitch.