My Annuity Store wins top multi-carrier annuity platform award

My Annuity Store has been named Insurance Business Review’s Top Multi-Carrier Annuity Platform 2026 as annuity shopping shifts toward independent research before the sales conversation. The platform says it gives consumers rate, product and carrier comparison tools across more than 90 insurers, reflecting growing demand for more transparent retirement-income planning.

Why it matters: - Annuity buyers are increasingly expected to compare products before talking to a salesperson. - My Annuity Store’s model gives consumers access to rates, product details and carrier comparisons without mandatory registration. - The shift matters because annuities can play a major role in retirement income, yet product terms vary widely by carrier, state and buyer profile.

What happened: - Insurance Business Review named My Annuity Store the “Top Multi-Carrier Annuity Platform 2026.” - The recognition highlights a digital platform built around research-first annuity shopping. - The company’s platform is designed to let consumers review annuity information before they become a sales lead. - The award also placed My Annuity Store among Insurance Business Review’s Top Annuity Services.

The details: - My Annuity Store’s database covers more than 90 insurance companies and 1,500 annuity products. - The platform standardizes product information that carriers often present differently. - Rate feeds and application programming interfaces help keep product data current as carrier offerings change. - Consumers can view current annuity rates and product information without mandatory registration. - The platform can generate real-time income annuity quotes based on age, state and investment amount. - Users can compare as many as three products side by side. - The site includes details on guarantees, surrender schedules and income features. - The platform also offers calculators for fixed, immediate and future-income annuities. - Users can access financial information and AM Best ratings for hundreds of insurers. - The site provides more than 300 carrier brochures for download. - Individual product pages include commission disclosures. - An AI research assistant answers product questions using maintained carrier documents, product data and rate information. - My Annuity Store says its model is meant to support, not replace, advisors. - Jason Caudill, co-founder of My Annuity Store, said consumers should be able to understand products and compare options before making a long-term financial decision. - Caudill also said technology should handle more of the comparison and explanation so human conversations can focus on suitability and retirement goals.

Between the lines: - The award signals that annuity distribution is moving closer to the online comparison model consumers already use for mortgages, insurance and travel. - The push for transparency also reflects a real problem in the market: annuity features such as caps, participation rates, spreads, bonuses and rider charges can be hard to compare. - My Annuity Store is trying to separate contractual guarantees from hypothetical illustrations and from features that only affect future income calculations. - Traffic to the platform has grown about 300% since the beginning of the year, according to the Insurance Business Review profile. - Average visitor sessions rose from about 90 seconds several years ago to nearly five minutes. - About 44% of customers have returned for additional business, suggesting repeat use beyond a one-time transaction. - Insurance Business Review said it selected the winner through its proprietary research and evaluation methodology.

What’s next: - My Annuity Store plans to expand educational resources, guided decision tools, interactive learning experiences and personalized technology. - The company is focusing on making indexed annuities and retirement-income products easier for older Americans to understand online. - The company says the next phase of annuity distribution will center on better-informed conversations rather than less human guidance. - More information is available in the full Insurance Business Review profile.

The bottom line: - My Annuity Store is betting that annuity sales will increasingly start with research, not a pitch, as consumers demand clearer comparisons and more transparent retirement planning.