APC Prime names Shadi Salloum global CEO to lead expansion

APC Prime has appointed Shadi Salloum as global CEO as the Dubai-based, multi-regulated broker pushes beyond MENA into international markets. The move gives the firm a senior leader with deep online trading experience as it looks to scale operations, partnerships and market reach worldwide.

Why it matters: - APC Prime is entering a new growth phase centered on global expansion, not just regional presence. - The appointment gives the broker a leader with direct experience growing online trading brands across MENA. - The move comes as APC Prime tries to convert its regional base and regulatory footing into broader international reach.

What happened: - APC Prime appointed Shadi Salloum as global CEO. - The announcement was made Sept. 17, 2026. - APC Prime is based in Dubai, United Arab Emirates. - APC Prime is a multi-regulated financial services provider and multi-asset broker.

The details: - Salloum will lead APC Prime’s international growth strategy. - He will oversee the broker’s global operations. - His remit includes strengthening leadership and operations, identifying new market opportunities, expanding APC Prime’s international footprint, and building teams and partnerships to support long-term growth. - Salloum will work closely with broker executives to preserve the agility and customer-first approach that drove APC Prime’s MENA growth. - Before joining APC Prime, Salloum held leadership roles at Alpari, Axi, Equiti, Exness and XS.com. - Those roles focused on growth, market positioning and business development across MENA. - APC Prime holds regulatory licenses in Australia through ASIC and in the UAE through the Securities and Commodities Authority. - APC Prime says those licenses provide a strong base for the next stage of international growth. - APC Prime provides access to a range of financial products for clients. - The company is positioned as a fast-growing broker with an established MENA presence.

Between the lines: - APC Prime is signaling that regulation and regional credibility are becoming launch points for scale, not endpoints. - Salloum’s background suggests APC Prime wants a leader who already knows how to grow trading businesses in the same markets where the broker built its first base. - The emphasis on maintaining customer focus hints that APC Prime wants to expand without losing the operating style that supported its regional momentum.

What's next: - Salloum is expected to execute APC Prime’s international expansion plan. - The broker will look for new markets, new partnerships and additional operating capacity as the global rollout advances. - APC Prime is aiming to strengthen its position in global markets while preserving its MENA foundation.

The bottom line: - APC Prime is betting that a seasoned regional operator can help turn a strong MENA broker into a global one.