Human Touch spotlights recovery gear as football season kicks off

Human Touch is using football season to showcase how its massage chairs and zero-gravity recliners support recovery for athletes at home and in training facilities. The company is leaning on ties with NFL players, NFL teams and the University of Alabama as it pushes its wellness technology into broader use.

Why it matters: - Recovery has become a core part of sports performance, not just a postgame extra. - Human Touch is positioning its massage and wellness technology as a way for athletes to bring training-room recovery into daily routines at home. - The company’s ties to pro teams, college programs and former players give the brand credibility in a crowded wellness market.

What happened: - Human Touch highlighted its recovery products as football season got underway on September 29, 2026. - The Long Beach, California-based company said professional athletes, college programs and everyday competitors use its massage and recovery technology. - Atlanta Falcons quarterback Michael Penix Jr. and Seattle Seahawks cornerback Devon Witherspoon use Human Touch massage chairs. - The San Francisco 49ers, Houston Texans, Las Vegas Raiders and Miami Dolphins have placed Human Touch massage chairs in team wellness facilities. - Human Touch is an NFLPA Rewards Partner, giving NFLPA members access to its wellness products. - Former Seattle Seahawks wide receiver and Super Bowl champion Jermaine Kearse said, “Every time I get out of this chair, I feel so much better. Every former player needs this.” - The University of Alabama outfitted its football facility with more than 150 customized Perfect Chair zero gravity recliners.

The details: - Human Touch has been in the massage chair, zero gravity seating and wellness technology business for more than 45 years. - The company said massage is widely used in sports to help with post-exercise soreness, tension and the demands of intense training. - The Ascent Series brings the company’s at-home recovery approach into consumer spaces. - The flagship Super Novo X and the new Super Novo 3.0 both use DuoSync massage technology, which runs two massage mechanisms at the same time. - The Super Novo X includes 39 Auto-Wellness Programs, HT Flex Advanced Full-Body 3D Stretch and AcuPoint Body Sensing. - The Super Novo X also includes an auto-extending foot-and-calf massager with heat and orbital motion. - The Super Novo 3.0 uses an upgraded DuoSync dual massage system and Human Touch’s HT Flex S- and L-Track for coverage from neck to glutes. - The Super Novo 3.0 also includes AcuPoint Body Sensing, independently adjustable massage speed and Cloud Touch Acupressure across different zones. - Human Touch said the chairs give users more control over how and where massage is delivered. - Human Touch said at-home access can make recovery easier to build into a consistent wellness routine for athletes and active consumers. - Human Touch products are available at furniture stores, back care specialty stores and mass-market retailers in the U.S., through international retailers and distributors in more than 40 countries, and online at Human Touch’s website.

Between the lines: - Human Touch is tying product marketing to a familiar sports message: recovery is part of performance. - The company is also extending that message beyond current players to former athletes, which broadens the addressable market. - The sports partnerships and team installs suggest a strategy that blends credibility, visibility and consumer sales. - The pitch is clear: what starts in elite training settings can be repackaged for home use.

What’s next: - Human Touch is likely to keep using sports partnerships to promote its recovery products to athletes and active consumers. - The company’s home-focused chairs, including the Super Novo X and Super Novo 3.0, appear aimed at turning recovery into a regular at-home habit. - The broader goal is to move more of the recovery experience from the training room into the living room.

The bottom line: - Human Touch is betting that football’s emphasis on recovery will help sell premium massage technology as both a performance tool and a wellness routine.